General Excellence:New YorkAdam Moss, editor-in-chiefBen Williams, editorial directorNymag.com Design:WIREDChris Anderson, editor-in-chiefBrandon Kavulla, creative directorUnderworld Issue, February 2011, iPad appVideo:The New York Times MagazineHugo Lindgren, editor-in-chief“My Family’s Experiment in Extreme Schooling,”by Julie Dressner, Shayla Harris and Clifford J. LevyTablet Edition:National GeographicChris Johns, editor-in-chiefBill Marr, creative directorMelissa Wiley, e-publishing directorAugust 2011, September 2011 and November 2011 iPad apps New York magazine took home two Ellies: one for the esteemed General Excellence category, as well as for best website. Editor-in-chief Adam Moss and editorial director Ben Williams accepted the awards for the publication. WIRED also took home two Ellies: one for reporting, honoring “FBI Teaches Agents: ‘Mainstream’ Muslims are ‘Violent, Radical,’” written by senior writer Spencer Ackerman; and the other for design on its iPad app for its February 2011 Underworld Issue. See below for the full list of winners. Reporting:WIREDChris Anderson, editor-in-chiefNoah Shachtman, digital editor“FBI Teaches Agents: ‘Mainstream’ Muslims are ‘Violent, Radical’”by Spencer Ackerman, senior writer Personal Service:Menshealth.comDavid Zinczenko, senior vice president, editor-in-chiefWilliam G. Phillips, editor“The Skin Cancer Center”by Adam Campbell, executive editorand Amy Rushlow, senior editorWebsite Department:The Daily BeastTina Brown, editor-in-chief, Newsweek and The Daily Beast“Book Beast”Website:New YorkAdam Moss, editor-in-chiefBen Williams, editorial directorNymag.comCommentary:The American ScholarRobert Wilson, editor“Zinsser on Friday,” by William ZinsserUtility App:TIMERichard Stengel, managing editor“PopuList” for iPadMultimedia:Foreign PolicySusan B. Glasser, editor-in-chief“The Qaddafi Files: An FP Special Report” NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary, were on hand to present the copper Ellies to the winners.