toy shops, jewelry stores or other stores, the display of goods is very important, how to highlight the characteristics of their products, so that consumers have the desire to buy it, go to see it! Customers buy four psychological process is divided into "notice" and "interest", "desire" and "action" in four aspects, therefore, to arouse the desire to buy customers, reach the final consumer behavior, the most important work in front of two: one is to display personality attention; two is the presentation of interest. It can be seen that the toy display is a key part of the toy sales, from the practice of summing up the experience, we found that following the following four aspects of the toy display principles to better attract consumers:
space utilization principle
in the mall counter is always worth, no matter how big the toy store area, assigned to each counter is generally more than a dozen twenty square. The mall is used to display props in general is: high cabinet, double-sided, single-sided Nakajima cabinet, end game stand, Taiwan, Taiwan several billing. Tailored for their own products has become the best way to save and use counter space. The cabinet height in general mall Island 1.3 meters, the height of the closet are generally at about 2.2 meters. Mention props, by the way the props design points: first, to be safe; two is to be durable; the second is to design a simple, props too fancy easy to steal the glory of the product.
accords with the principle of
the brand will have its own location, style can reveal the essence of a product. At present, more and more toy brand manufacturers will spend their own money to engage in the theme of the product demonstration and boutique display, in order to better reflect the characteristics of their products and selling points, causing consumer resonance.
this display can benefit, convenient for consumers to find products quickly according to the price, such as the Shanghai based Hongqiao friendship store, they sell toys, each layer will set up a licensing legislation: for example, from 199 yuan to 299 yuan.
The principle of