first_img Budweiser Recreated a Beer George Washington BrewedBudweiser’s Buddy Cup contains a chip linking it to Facebook Nothing says “historic achievement” like an ice cold beer.To celebrate 50 years since the Apollo 11 Moon landing, Budweiser has brewed a limited-edition brewski that’s out of this world.Discover Reserve American Red Lager, made with medium-roast Voyager barley malt, is actually inspired by an old recipe from the time of the Apollo missions.“This Bud’s for those who challenged the odds and made the impossible possible,” Ricardo Marques, vice president of marketing core and value brands at Anheuser-Busch.An out-of-this-world brew (via Anheuser-Busch)“Budweiser Discovery Reserve is our tribute to this epic moment in history,” he continued, “one that will certainly continue to inspire generations of present and future explorers.”As well as Budweiser designers: The label’s 11 stars represent the Apollo 11 mission, while alternating bottle caps symbolize Neil Armstrong’s footprints on the Moon and our next frontier—Mars.The Anheuser-Busch logo has also been updated to reflect the Red Planet, with Earth in the background.Boasting a “light hoppy aroma, a toasted barley malt taste with a hint of toffee, and a sharp finish,” the beer is also a nod to the U.S. Air Force, which worked closely with NASA’s 1960s space program.Brewed by former Air Force Captain Karissa Norrington, each case of Discovery Reserve sold earns $1 for the Folds of Honor Foundation*, which provides educational scholarships to the children and spouses of fallen and disabled service members.Since 2011, the brand and its partners have raised nearly $16 million for the charity and contributed to 3,000-plus grants for military families across the country.Look for the lager on shelves through September (or while supplies last). This marks the latest addition to Budweiser’s Reserve Collection, launched in the fall of 2017.Each variant—including Reserve Copper Lager, Freedom Reserve, and Repeal Reserve—was created to develop and debut new recipes and packaging tied to relevant moments in time.* Up to $100,000More on Recreated a Beer George Washington BrewedOutdoor Gear company Patagonia Brews Up a New Sustainable BeerSupreme Court Justice Ruth Bader Ginsburg Inspired a Beer Stay on targetlast_img

Leave a Comment

Your email address will not be published. Required fields are marked *